Privacy and Cookies Policy

This privacy policy governs the manner in which RIFT Ltd collects, uses, maintains and discloses any personal information collected from users (each, a "User") of the riftresearch.com website ("Site"). This privacy policy applies to the Site and all products and services offered by RIFT Ltd.

For the purposes of the General Data Protection Regulations ((EU) 2016/679)(GDPR) the data controller is Rift Ltd. of The Cobalt Building, 1600 Eureka Park, Lower Pemberton, Kennington, Ashford, TN25 4BF. Our nominated representative for the purpose of the regulations is Alison Soltani-Davies.

Summary of our Privacy Policy

Your privacy is extremely important to us so we only use the information you provide about yourself when using this website to answer your enquiry or to help us improve our service to you.

We do not sell, trade or share the personal information we collect from your use of the website.

Accordingly, we have developed our privacy policy in order for you to understand how we collect, use, communicate, disclose, safeguard and otherwise make use of your personally identifiable information (“Personal Data”).

• See what Personal Data we hold about you (if any)
• Ask to delete, change and correct your Personal Data
• Object to the processing of your Personal Data
• Ask to restrict the processing of your Personal Data
• Withdraw any consents you have given us to the processing of your Personal Data

Access to and control over your Personal Data

You have legal rights under applicable law in relation to your Personal Data. You can ask the following questions, or take the following actions, at any time by contacting us

1. Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, fill in a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, postal address and phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities.

2. Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about how the User connects to our Site, such as the operating system and the internet service provider they use and other similar information. This is statistical data about our users browsing actions and patterns, and does not identify any individual.

3. Web browser cookies

Our Site may use "cookies" to enhance the User experience. The User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

This Cookie Policy explains how Rift uses cookies and similar technologies to recognise you when you visit our sites on which this Cookie Policy is posted .It explains what these technologies are and why we use them, as well as your rights to control our use of them.

3.1 What is a Cookie?

A cookie is a small data file that is placed on your device when you visit a website. Cookies are widely used in order to make websites work or to work more efficiently, as well as to provide reporting information. A cookie may have unique identifiers and reside, among other places, on your device, in emails we send to you, and on the Platform.

Cookies set by Rift are called "first-party cookies". Cookies set by parties other than Rift are called "third-party cookies." Third-party cookies enable features or functionality provided by third parties in connection with the Platform, for example, advertising, interactive content, and analytics. The parties that set these third-party cookies can recognise your device both when it visits the website in question and also when it visits certain other websites.

3.2 Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some are required for technical reasons in order for our Platform to operate. Others provide a better experience on our Platform by remembering some of your activities on the Platform (including through our plug-ins, widgets, and embedded content). Other cookies enable more relevant advertising and better analytics.

3.3 Essential Cookies. Some cookies are required for the Platform to operate, for example, in the following ways:

a. To identify you as being logged into the Platform

b. To make sure you connect to the right service on our Platform when we make any changes to the way the Platform works

3.4 Cookies for Analytics and Personalisation. Some cookies collect information about how you use the Platform to help us improve how our Platform is being used, and to help us understand what may interest you and personalise your experience accordingly. These cookies, for example:

a. Generate statistics on how the Platform is used

b. Test different designs for the Platform

c. Help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded

d. Collect or transmit information about you, such as your browser type and search preferences, and your use of the Platform or third-party sites that incorporate part of the Platform

3.5 Advertising Cookies. We and third parties use cookies to make advertising more relevant to you. They perform functions like measuring the performance of ads, preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting ads that are based on your visits to our Platform and other sites. These cookies, for example:

a. Provide feedback to advertising partners that one of their visitors also visited the Platform

b. Provide our advertisers with data relating to ads that have been displayed to you or that you have clicked on, and the date and time of your use

c. To show you relevant advertising off of the Platform

d. To understand what actions you take on the Platform after receiving our advertising

3.6 Third-Party Cookies. We work with analytics service providers, advertising partners, and advertising networks that may have access to your device information but does not enable them to collect your name, contact details or other personal information unless you choose to provide this information.

3.7 How can I control cookies

You can amend or "opt out" of the collection of any information through cookies or other tracking technology by actively managing the settings on your browser or mobile device. Please note that turning off or deleting cookies will not prevent device identification and related data collection from occurring. If you choose to reject cookies, your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's or mobile device's technical information for instructions on how to delete and disable cookies, and other tracking/recording tools.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

More information about analytics

Our Website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies - text files that are stored on your device and make it possible to analyse how you utilise the site. The information generated by the cookie (including the IP address) is transferred and stored on a Google server located in the United States.

Google uses the information on our behalf to evaluate how the site is used, create reports about the activities on the site for the site operators, and to perform additional services regarding website and internet utilisation.

Further you can prevent the collection and processing of cookie created data relating to your utilisation of the website (including your IP) via Google by downloading and installing the browser-plugin available under the following link (https://tools.google.com/dlpage/gaoptout?hl=en).

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the device, which prevents the future collection of your data when visiting this website:

Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at Google Analytics Terms of Service or Google Privacy Policy.

4. 
   How we use collected information

RIFT Ltd may collect and use Users personal information to improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.

5. 
   How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information and data stored on our Site.

All information you provide us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share this password with anyone.

We also keep your information confidential. The internal procedures at Rift Ltd cover the storage, access and disclosure of your information.

6. Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

7. Retaining Information

7.1 We will keep information that is necessary to enable us to provide you with a service that you have requested for as long as it takes us to provide that service.

7.2 If you have asked that we do not use your details for marketing purposes, we may still need to keep them to ensure our systems reflect your preferences.

7.3 We will generally keep records of any transactions you enter into on this website for a minimum of six years from the end of the relationship. This is so that we can respond to any complaints or disputes that arise in that period. Otherwise we will keep the information where appropriate for legitimate business needs or as required to comply with the law.

8. Third parties

8.1 Websites - Users may find advertising or other content on our Site that links to the sites and services of our partners and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

9. Advertising

Adverts appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

10. Changes to this privacy policy

RIFT Ltd has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

11. Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

12. Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

The Cobalt Building 1600 Eureka Park Lower Pemberton, Kennington, Ashford TN25 4BF

 01233653002 or info@riftresearch.com

This document was last updated on August 03, 2021.